COMMUNICATION REDESIGN
IDENTITY CHANGES
PROBLEM DESCRIPTION
EcoSteel+ was born as a second business unit of EcoInc, equally as EcoAislación. The main problem was this relationship because both companies were communicating in a similar way, but their public targets were so different.
STRATEGY
Design a particular identity without losing the relation between both companies (naming helps a lot in this). This was possible by understanding the buyer personas and designing an identity that conveys exactly what it has to do.
